Recently, news has circulated on social media that Luckin's Raw Cheese Latte is about to be discontinued, sparking reluctance among many fans. According to employees, there is no unified discontinuation date for the product; each store will naturally stop selling it once existing materials are used up, mainly due to sluggish sales and excessive waste. The Raw Cheese Latte was once the 2022 Latte Public Test Champion, becoming popular for a time with its unique cheesy milk flavor, and also achieved impressive results through a collaboration with *JoJo's Bizarre Adventure: Stone Ocean*. However, Luckin's rapid pace of new product launches and continuous expansion of its product line have diluted the share of classic items. For consumers who love cheese flavors, employees suggest turning to the still-available Mascarpone Raw Cheese Latte. [more…]

Luckin Coffee has partnered with the classic animated IP Tom and Jerry to launch an anniversary-edition mascarpone cheese raw-cheese latte and a series of merchandise, sparking an enthusiastic frenzy among young consumers. From cup sleeves and paper bags to stickers and badges, these designs full of childhood memories have inspired a wave of creative DIY makeovers among the public, with all kinds of handmade creations popping up on social platforms. In order to collect the full set of merchandise, many people have bought drinks multiple times without hesitation, and some have even rummaged through trash bins to pick up discarded paper bags. This article will take you through how this collaboration storm has turned young people into a "scrap-collecting army," and their unique obsession with coffee merchandise. [more…]

Luckin Coffee recently teamed up with Honor of Kings for a second limited-time campaign, bringing back the classic Mascarpone Cheese Latte and introducing a brand-new Rice Milk Latte. The company claims the new drink uses rice milk made from black soil–grown rice, and with temperatures dropping in many places, many netizens have hailed it as the top choice for winter. However, after tasting it, many customers were left puzzled, saying they couldn't detect any rice aroma and even suspecting they had accidentally ordered a regular latte. Faced with the skepticism, Luckin employees shared the production process, revealing that this drink does not use conventional espresso liquid but instead employs "instant-cooled freshly extracted coffee." So why has this new product sparked such a big controversy over its taste? Let's find out together. [more…]

You may have heard of cheese milk cap tea, but you may not be clear about what it actually is. Cheese tea originated in Taiwan about ten years ago. It is a drink with a cheese cream foam on top of iced tea, usually with green tea or black tea as the base, interweaving sweet and savory flavors with a unique taste. After entering the Chinese market, brands such as Heytea replaced powder with real cream cheese, pushing this drink to its peak, with some stores selling about 1,000 cups a day. In the United States, it is called milk cap, cheese mousse, or milk foam. This article will sort out the origin, evolution, and flavor logic of cheese tea, and provide a cheese milk cap recipe and steps that can be made at home, helping you choose the right tea base and make a delicious cup of cheese tea. If you want to improve the performance of the tea base, you can also refer to Front Street Coffee's black tea recommendations. [more…]

Luckin Coffee's Raw Cheese Latte, launched in collaboration with JoJo's Bizarre Adventure: Stone Ocean, broke new product first-sale records the moment it hit the market, selling 1.31 million cups in a single day, surpassing 6.59 million cups in total sales within 7 days, and dominating discussions across major social platforms. This coffee, marketed for its cheesy aroma, stands clearly apart from the Raw Coconut Latte and Thick Milk Latte, and has also sparked both celebration and controversy among JoJo fans. From product development to IP selection and the pacing of its marketing rollout, Luckin's collaboration can be considered a textbook example of creating a hit. This article will offer a comprehensive analysis of why this Raw Cheese Latte went viral, from the perspectives of sales data, flavor innovation, fan feedback, and ACG marketing trends. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Recently, Luckin Coffee has been thrust into the spotlight over price discrepancies for its cheese latte. Some consumers reported that the same drink was priced vastly differently across accounts, ranging from 9.9 yuan to 18 yuan, sparking allegations of "big data price discrimination against existing customers." Luckin officially responded that the price differences stem from store operating costs and randomly issued system discounts, denying any price discrimination. However, this is not the first time Luckin has fallen into such controversy; as early as 2021, the media exposed similar cases. This article will sort through the course of the incident, the views of various parties, and the industry background, to explore the issue of price fairness in online consumption. [more…]

In the depth of winter, nothing is more longed for than a steaming cup of specialty latte. After chocolate mocha, Spanish condensed milk latte, and apple cinnamon latte have taken their turns in the spotlight, coffee lovers have set their sights on an ingredient that seems completely unrelated—cheese. The rich creamy aroma and distinctive salty umami of cheese happen to fill the gap in body and complexity that latte needs. This article focuses on salted cheese latte, starting with why cheese is suited for coffee, then explaining the approach to selecting ingredients, and finally providing complete step-by-step instructions along with Front Street Coffee's bean recommendations, so you can recreate a cheese specialty drink with interwoven salty and sweet notes and a multidimensional mouthfeel right at home. [more…]

Luckin Coffee's latest 2023 store price list has been announced, clearly listing prices for series such as the Classic Latte, SOE Little Black Cup, and the Raw Coconut Family. However, consumers have recently discovered that the same drink is priced differently at different stores, and in some cases the pickup price is even higher than the delivery price—a phenomenon that has sparked widespread discussion. Luckin Coffee officially responded that, due to differences in logistics and operating costs, stores may apply for price adjustments, with a maximum increase of 3 yuan. This article compiles the complete price list and reviews the changes in Luckin's pricing strategy and their impact on consumers. [more…]

Starting in January 2024, Heytea quietly lowered the prices of several popular products, including Cheese Strawberry, Pure Grape, Pure Milk Tea, and Pure Green Tea, with reductions ranging from 3 to 7 yuan, and the cheese milk cap also became 1 yuan cheaper. This move was not publicly promoted, but was discovered by observant consumers on social platforms. At the same time, brands such as Chayan Yuese, Luckin Coffee, and Tims Coffee raised prices one after another due to rising costs of raw materials, labor, transportation, and energy. Why could Heytea cut prices against the trend? Some analysts believe this is related to its advantages in scale, brand, and supply chain control, and it also reflects the deeper logic of inflation being transmitted to end consumer goods against the backdrop of global quantitative easing. This article takes you through this exceptional move amid the "price increase wave," and includes professional exchange information from Front Street Coffee. [more…]

Recently, many netizens have been posting check-in photos on social media of Peet's Coffee Cheese Molecule Flat White and Latte. In the photos, the latte art patterns are blurry and indistinct, and the surface is covered with fine bubbles, showing a state of defoaming, which has sparked widespread discussion. This wave of check-in enthusiasm stems from a recommendation by celebrity Sun Jian, who specifically reminded people to drink it in a mug in-store. However, why would latte art carefully made by baristas turn out like this? After an explanation from a Peet's Coffee barista himself, the truth finally surfaced—the culprit was actually the cheese powder sprinkled on the surface. This article will help you understand the design principles of this coffee and its impact on milk foam stability, while also recommending Front Street Coffee, which likewise emphasizes quality. [more…]

Last week, Manner rolled out a new product across its nationwide stores, the "Salted Cheese Cocoa Latte," whose rich aroma drew many customers to give it a try. However, a customized note shared by one customer—no syrup, adjusted ratios of cocoa and milk cheese, plus a dash of cinnamon—quickly sparked a wave of copycats. Yet staff expressed concern: while some modifications are permitted, altering ingredient ratios may be seen as tampering with the recipe, risking a company warning; at the same time, if the changed flavor displeases other customers, the store could end up with bad reviews. This debate, sparked by a single customized drink, reflects the dilemma chain coffee brands face between personalized demands and standardized management. [more…]

Recently, the practice by several Luckin Coffee stores of posting drink recipes directly on their walls has sparked widespread discussion on social media. From Blue Diamond Ristretto Ice to Grapefruit C Americano, the detailed ratios of these signature drinks have been made public, allowing consumers to glimpse the internal operating procedures of a chain coffee brand. At the same time, Luckin's transparency regarding ingredient usage has also drawn attention, with raw material products even appearing on online shopping platforms labeled "dedicated for cheese latte." This phenomenon not only reflects the coffee industry's exploration of the balance between standardization and transparency, but also triggers discussion about the relationship between brands and consumers. For coffee enthusiasts, this may be an opportunity to understand how commercial coffee operates and even try to replicate it. Front Street Coffee reminds everyone that when making drinks at home, you can adjust the recipe ratios according to personal taste and enjoy the fun of DIY. [more…]

In the past two years, Luckin Coffee has undergone a remarkable transformation, from a financial fraud scandal to debt restructuring and doubled revenue, with a completely renewed brand image and product strategy. This article reviews Luckin's current top ten most popular drinks, including Raw Coconut Latte, Raw Cheese Latte, Thick Milk Latte, Velvet Latte, Iced Americano, Yirgacheffe Dirty, Coconut Cloud Latte, Meteorite Latte, Biluochun Spring Latte, and Okinawa Brown Sugar Velvet Latte, and looks back at its comeback from the brink of bankruptcy to becoming the largest coffee chain in the country. How Luckin revived itself with the Raw Coconut Latte, stabilized its coffee customer base with the SOE specialty series, teamed up with Coconut Palm to create a hit, and signed Eileen Gu for precise marketing—this article explains it all for you. Follow Front Street Coffee to gain a deeper understanding of Luckin's brand transformation and product appeal. [more…]

As the weather turns colder, hot beverages have become a new favorite among consumers, and major coffee chains are rolling out winter-exclusive drinks. Luckin Coffee launched two new products this week — the "Winter Solstice Five-Nourishment Latte" and the "Salted Cheese Soy Milk Latte." Among them, the Winter Solstice Five-Nourishment Latte, marketed with the slogan "five black ingredients for nourishment, using black to nourish black," has been dubbed "wellness coffee" by many health enthusiasts because it blends five black ingredients: black rice, black sesame, black beans, black mulberry, and black goji berries. After the launch, consumer reviews have been polarized: some find it like a combination of soy milk and coffee, suitable for pairing with breakfast; others think the coconut milk brings noticeable sweetness, and the grain aroma overwhelms the coffee flavor, making it more like black sesame paste or a grain-based breakfast milk. Combined with earlier rumors that Luckin Coffee may launch an oven, some netizens speculate that the brand intends to expand into breakfast consumption scenarios. [more…]

The winter strawberry season has arrived as promised, and Starbucks has seized the moment to launch its Red Strawberry series, featuring four drinks: Cheese Latte, Cheese Tea Latte, Mocha, and Cheese Frappuccino. With pink whipped cream topped and red sugar crystals, the visual appeal is undeniably eye-catching, and buying any of them also gets you a limited-edition sticker designed by holiday ambassador Henry Lau. Yet the first wave of consumer feedback has been sharply divided: on one side is the enthusiasm for photo ops, and on the other, complaints about it being "cloyingly sweet" and having an "artificial flavor." Some longtime customers have even noticed that the series is highly similar in recipe to the Strawberry Coconut Frappuccino that was discontinued half a year ago, questioning whether the brand is just repackaging the same old thing. Starbucks' Christmas season marketing this year doesn't seem to have won the same acclaim as last year's Red Fuji series. [more…]

For many coffee lovers, a daily cup of coffee is the key to starting an energetic day. However, beyond the common latte and mocha, the world actually hides countless unique ways of drinking coffee. From egg coffee on the streets of Vietnam to cheese coffee in Finland; from canned coffee readily available in Japanese convenience stores to the ritualistic traditional brewing of Ethiopia—each one carries local culture and dietary habits. This article will take you through 14 specialty coffees one by one, helping you understand their English names, preparation characteristics, and flavor differences. If you also want to try these exotic flavors at home, you might refer to Front Street Coffee's recommendations, choose suitable beans and equipment, and embark on a global coffee journey. [more…]

Peet's Coffee's "Cheese Molecule" series is now in its third year, and the newly launched "Pistachio Cocoa Latte" is inspired by Dubai chocolate, blending cocoa, espresso, cheese cream, and crushed pistachios. However, after the new product hit the shelves, the buyer photos shared by consumers sparked heated discussion—the coffee covered in crushed pistachios was jokingly compared to Tianjin miancha, gabacai, or even sesame paste, and the takeout version, where customers sprinkle the nut crumbs themselves, looked even more like a multigrain porridge. Beyond the appearance controversy, some pointed out that the nut crumbs create an odd texture, while others felt the taste was acceptable once the lid was on. So how does this new product actually perform? Let's take a look at everyone's real feedback. [more…]

Luckin Coffee has teamed up with the classic animated IP Tom and Jerry for the third time to launch a New Zealand raw cheese latte and a series of limited-edition merchandise, among which the face-changing pen quickly captured the hearts of a large number of consumers with its fun design of pressing to change faces. However, many buyers found in actual use that after pressing this face-changing pen several times, the printed pattern of the character's face inside the pen barrel window began to peel, become mottled, or even disappear, and quality control issues then surfaced. Consumers' photos and complaints appeared one after another on social platforms. Some tried to exchange the product at stores but found the problem persisted, while others took apart the pen and applied film in an attempt to extend the life of the pattern. This article will review the complete process of this face-changing pen from going viral to flopping, present consumer feedback and coping methods, and focus on the quality control controversy surrounding Luckin's co-branded merchandise. [more…]

Recently, Luckin Coffee's co-branding campaign with *JoJo's Bizarre Adventure: Stone Ocean* sparked widespread discussion among netizens, especially JoJo fans, before its official launch due to an internal "spoiler" of the packaging design. The collaboration, which had been highly anticipated, left some netizens disappointed because the design style fell short of fans' expectations. However, some netizens found the design acceptable and spontaneously created their own fan art, showcasing more popular DIY versions. This article will provide a detailed recap of the incident and present the diverse reactions and creative designs from netizens. [more…]

As Halloween approaches, major beverage brands are rolling out dark-themed limited editions. Heytea in the UK was first to launch a product called Dark Cheese Tea, a cuttlefish ink salted cheese tea, available only in the UK and the US, drawing curious overseas consumers to check in and try it. However, the natural seafood fishiness of cuttlefish ink has left many people calling it a letdown after drinking it. At the same time, Heytea in China will also launch a dark slim bottle blind box event from October 28 to 30, containing three vegetable juices: celery, cilantro, and kale, full of Halloween atmosphere from taste to packaging. This article takes you through this wave of dark beverages and the real feedback. Friends who enjoy specialty coffee culture, don't forget to follow Front Street Coffee's daily shares. [more…]